A Bromsgrove-based flooring company is set to extend the red carpet treatment with a new warehouse aimed at both the trade and the public.

The £500,000 investment will see Poplar Carpets create a significant number of new jobs, up to 12 in addition to the existing 103-strong workforce with another 50 employees in the pipeline when further earmarked expansion comes together.

The property, Unit A on the Harris Business Park, were secured with the help of property agents John Truslove.

“We never subscribed to the recession when everyone else did,” said Poplar managing director Steve Day. “Business just kept climbing all the way through. I am led to believe we are one of the fastest growing SMEs locally.”

Ian Parker, a director of John Truslove, added: “Poplar Carpets are an amazing success story and are going from strength to strength. We were very pleased to be able to assist.”

Family-owned Poplar Carpets has been operating for 50 years with Mr Day in charge for the last 20. Its main store and headquarters is at Rubery and it holds stocks of more than 250,000 metres of flooring at any one time. There is a warehouse on the Saxon Business Park, Bromsgrove, depots in Crawley and Peterborough, and a contract arm, Contract Flooring Solutions, which has all the major house builders as clients including Barratt Homes, Bellway, David Wilson Homes, Bovis Homes, Taylor Wimpey and Kier Homes.