ORGANIC baby brandThe Little Green Sheep is proving to be a leader of the business flock having just won best organic brand at the annual Nursery Industry awards for the second successive year.

The company from Stock Wood, near Inkberrow, has celebrated its most successful year to date having trebled in size, doubled sales for the second year running and launched a brand new product.

Co-founder Mark Nicholls said: "This year has been instrumental in cementing our future as a leading baby brand. It has been wonderful to build and grow our team, and I am confident that thanks to their continued hard work and enthusiasm we will be able to drive the business forward. We wouldn’t be where we are today without our staff, and I am sure our customers would agree."

Sales manager Rosie Pritchard added: "The number of relationships we have been able to build with retailers over the past year has been phenomenal. It has been a real privilege to watch the brand go from strength to strength, and we could not have done it without the support of all our retailers, so we would like to say a big thank you."

The business year began for The Little Green Sheep with the consumer launch of the SnüzPod bedside crib, which is now stocked by more than 100 retailers, including some of the largest and most prestigious high street chains. It took a Loved by Parents gold award for best crib, and the team’s passion for innovation saw them shortlisted in the innovator category at GrowthAccelerator Brave & Bold Awards and won at the Nursery Industry awards for the second year in a row. All these achievements coupled with exceptional business growth have allowed founders Paul Maurice and Mark Nicholls grow their flock, creating dedicated teams for marketing, sales, supply chain and customer services.