A TOUCH of the Mediterranean has arrived in Worcester's High Street with French beauty firm L'Occitane en Provence launching a new store.

The company's 72nd UK outlet has taken over the former Phones 4U premises and was officially opened by the city's deputy mayor Cllr Roger Knight.

Manager Chloe Redmond said: "L’Occitane has wanted to open a boutique in the area for a long time and thought there was no better place to expand its Midlands region than in the vibrant city of Worcester, where we already have many brand followers. The new boutique received a very warm welcome on opening day so we are sure it will be a great success. L'Occitane captures the essence of Provence in sensorial bath, body, skincare and fine fragrance products formulated with the finest natural ingredients."

Founded in 1976, the company is based in Manosque in south east France