TORNADO Wire has been awarded the Investors in People gold standard for realising the potential of its people.

The accolade puts the Burford-based company among the top seven per of accredited organisations in the UK. Managing director Kenny Campbell said: "We aim to do the right thing by training, motivating and developing our staff and the award is the icing on the cake. We set ourselves an objective to achieve the gold standard within three years and we have achieved it. The gold standard is the best, and as a company we always strive to do our best.”

Investors in People is the UK’s leading accreditation for business improvement through people management. It aims to help businesses innovate, improve and grow, with a focus on good people making great business.

As part of the Investors in People assessment process, Tornado Wire team members from machine operators, to sales representatives, administrators and directors were interviewed to assess business processes and training. The assessment found all members were fully engaged with the principles of the business and well supported in their career development.

Mr Campbell added: "We’re quality driven and to deliver quality, you need good buy in from everyone in the team to deliver consistency. It’s about keeping people informed at every level and we have done that by running monthly team briefings. We also ensure we get everyone’s ideas listened to.”