THIRTEEN new jobs have been created in Worcester with the opening of a new USC store in the city.

The multi-brand retailer tagged "the house of brands" has moved into a 5,500sq ft unit in CrownGate Shopping Centre offering a premium selection of the season's top denim, urban fashion and branded footwear.

A company spokesman said: "We are delighted to be opening our store in Worcester. This will allow us to showcase prestige products to customers across the region. We are really looking forward to welcoming customers to the USC experience."

The store, which is part of a 70 strong group nationwide, will feature a host of brands like AX Paris, SoulCal, Calvin Klein and Lacoste.