THERE'S a new man around the cattle sheds of Worcestershire.

The Cattle Information Service has recruited a new assistant area manager to support the agriculture team. Farmer’s son Michael Whittaker will be covering an area stretching from the borders of Birmingham across into Wales and up to the Wirral Peninsula.

In his new post, Mr Whittaker will be liaising with farmers about the services that CIS can offer and will be providing suitable packages to fit the individual needs of the farmer with regards to milk recording, herd health, classifying or pedigree registration. He will also be responsible for overseeing and managing the milk recorders in his area and will be the point of contact for resolving any issues that may arise.

Mr Whittaker said: "I am absolutely thrilled to have secured my new position and cannot wait to meet customers, visit farms and explore my area. I decided to apply for the role to further my involvement and interest in the dairy industry. When the opportunity arose to work with such a dynamic and progressive business, I jumped at the chance. As a farmer’s son I have a grounded and thorough understanding of the farming sector and can recognise the needs and viewpoints of farmers. My aim is to offer my customers a friendly, professional and reliable service so that they feel confident with their milk recorders.”

Sue Cope, managing director at CIS, added: "With Michael’s level of experience and knowledge for the dairy sector, we are extremely confident that he will be able to offer our customers a first class service. CIS is a growing business, run by farmers for farmers; all of our services are tailored to help and improve farming businesses."