A REVOLUTIONARY new shopping app Ubamarket is being trialled in Budgens’ flagship franchise store in Moreton-in-Marsh.
The shop in High Street is the the first supermarket in England to use the solution the industry magazine The Grocer has has called “the most sophisticated supermarket app out there”.
Ubamarket aims to combine the efficiency of online retail with the benefits of the in-store experience. The app rearranges the products on a shopping list according to their location in-store, tracking each item in order of convenience and alerting shoppers of their total spend and special offers. Users can also enter their store loyalty card details into the app, so with each purchase they benefit from automatic loyalty without the need to search for a loyalty card at the checkout.
Local entrepreneur Will Broome, founder and chief executive of Ubamarket, said: “I feel that we, as a nation, have fallen out of love with shopping. Supermarkets need to embrace technology so shoppers can find their items easily while avoiding the hassle of long queues and unexpected items in bagging areas. Having lived in the area for over a decade, I’m proud to launch the app in Moreton-in-Marsh, giving local shoppers access to our amazing new app before anyone else. I wanted to make shopping lists ‘magic’ and that’s what Ubamarket does.”
Mr Broome who, having left a prominent career in events and marketing, developed the concept within four years, with the support of £325,000 in private equity finance.
Guy Warner, managing director of Warner’s Budgens Supermarkets, added: "I'm delighted to be the first store in the world to offer Ubamarket to our Taste Club members and customers. I feel that this revolutionary new app will effectively bridge the gap between online convenience and the in-store experience that Warner’s Budgens shoppers enjoy. I am keen to roll this out to our other stores as quickly as possible."