A WORCESTER store's recycling scheme is hoping the fifth anniversary of its recycling scheme will be the biggest yet, with help from homeowners.

Staff at the Crown Decorating Centre, in Newtown Road, took the title of regional champion in the Kick Out The Can paint recycling scheme last year.

The firm hope Worcestershire residents once again support them, and their bid to retain the title by collecting the most paint tins in the entire region.

The campaign urges householders to bring unwanted paint containers into their store for recycling, helping the environment and charitable projects too.

Nationally, 2016 was the most successful Kick Out The Can yet with 20,000 containers of surplus paint brought into the network of 135 Crown Decorating Centres – and in a bid to further the good work, Crown is extending the campaign to run for an entire month.

Homeowners can drop off any brand of unwanted paint at their local Crown Decorating Centre from April 1st to 30th, and also receive a 20 per cent discount voucher which is redeemable throughout 2017.

Since the campaign launched in 2013, more than 50,000 tins of unwanted paint have been collected.

In that time, thousands of litres of paint have been given a new lease of life and donated to community projects and deserving causes across the UK.

Store manager Paul Newman: “We are proud to have achieved our most successful year yet in 2016, but there is certainly no room for complacency.

"Sheds, cupboards and garages across the country are thought to hold around 54 million litres of unused paint – and we are keen to ensure it is disposed of both responsibly and usefully.

"Once it is reprocessed the paint is donated to community projects right across the country, while leftover containers are also recycled and turned into garden benches and planters among other things.”