WORCESTER-based JVM Castings, the largest aluminium pressure diecasting manufacturer in the UK, has appointed a new group sales manager to help meet its growth targets over the next few years.

Bob Freeman has joined the Droitwich Road firm adding his 32 years experience in the castings and automotive industries, most recently in sales & purchase management roles at King Automotive Systems Ltd and Sarginsons Industries. Before that he held a supervisory role at Jaguar Cars’ Radford Plant in Coventry for almost a decade. His background in aluminium castings for the automotive, construction and civil engineering sectors made him a natural choice for JVM Castings, which in 2014 celebrated a 50 year relationship with Jaguar Land Rover as a tier one supplier.

As group sales manager at JVM, Mr Freeman will be responsible for enhancing the development of the company throughout its existing customer base, ensuring current clients receive the maximum value and support as well as seeking opportunities across new markets. Although he has only just joined the company, Mr Freeman has maintained a relationship with JVM Castings since the beginning of his career at Jaguar and before that his father worked with previous generations of JVM’s owners, both as a buyer and supplier.

He said: "“It seemed like a very natural progression for me to join the company since we’ve been in contact for over two decades, so I’m fully versed in their business, either directly with them as a supplier to me or vice versa. My focus is on making sure we support the needs of all our customers and promoting the range of high tech solutions we can offer, and I’m very much looking forward to helping JVM Castings meet their goals for 2016 and beyond.”