TWO Worcester innovators have launched a new photography company with a difference, providing timeless photos using a range of old style cameras.

Hamish Gill and James Greenoff have launched Shoot.Rewind, using traditional photography equipment and methods to take unique and modern photos. Mr Gill explained: "We are passionate about using film as opposed to digital because of the feel it offers and the one-off results that can be achieved. We use traditional cameras to capture the real core of a business and produce really special photos. We are looking forward to working with artisan producers. James and I really enjoy telling the stories of those who have a passion for the things that they create. Be that large things out of metal or cider out of fruit and everything in between.”

Since launching Shoot.Rewind, the pair have already secured a year-long contract with Wilce’s Cider, a family artisan business with orchards in Ledbury and are taking a series of photographs to tell the story of the process Wilce’s undertake to make their award winning premium product.

Mr Wilce said: "As soon as we heard what Shoot.Rewind was all about, we were keen to get involved. We take a similar attitude to the process and the creation of our work. Artisanal production takes time, and with cider you need more than one season to tell the whole story. Shoot.Rewind are passionate about having a deep understanding of their clients’ needs and we know that care and attention will produce something really special.”