Fairtrade boost for Pershore

8:56am Wednesday 21st May 2008

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A Pershore tea rooms had signed up to the town's efforts to secure Fairtrade status.

Abbey Tea Rooms in Broad Street have introduced a range of Faritrade products as more and more local companies give their backing to the project.

Local Fairtrade distributor Cafe Azzuro Limited has been chosen to supply the growing demand among customers for Fairtrade products.

Owner Jason Edwards said: "We are looking to provide only the highest quality products in our Tea Rooms and it is important to me that the coffee we supply meets the same high standards.

"We have tried many different types of Fairtrade coffee and the range that Cafe Azzurro has provided meets all our requirements both in terms of quality and value for money."

The Fairtrade mark is a guarantee that the product supplied meets Fairtrade standards.

"In addition to serving quality coffee and teas, the Abbey Tea Rooms will also be selling retail packs of the Fairtrade products," said Jason. "Our customers will be able to taste them in the Tea Rooms and then take them home to enjoy."

Cafe Azzurro managing director Sarah Clift said: "We are proud to be associated with Abbey Tea Rooms and are committed to providing quality products and developing our Fairtrade product range."