PERSHORE’S loyalty card scheme has had a great start to the year, with more cards than ever before being entered into the January draw.

A questionnaire in November completed by some of the 110 shops using the Pride scheme revealed people thought the cards had raised the profile of the town.

Fiona Abbott, organiser of Pride and owner of gift shop Three Little Pigs, said: “It is great to see so many shoppers taking part in Pride. We are now looking at ways to improve the scheme, mainly by introducing new prizes.”

January’s winner was Amanda Meanock, of Pershore, whose prize was shopping vouchers to spend in town shops.