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Cinema attractions prove a boon to local economy
8:00am Friday 25th October 2013 in News
THE Regal cinema in Evesham has not only been drawing in big names and exciting performances, it is proving a great boost to the local economy.
The Art Deco cinema in Port Street reopened 18 months ago after a £2 million restoration.
In recent months the venue has welcomed Badsey-born entertainer Alistair McGowan and shown the premiere of the film Rush, which attracted Vale racing driver Rob Austin and former Formula 1 driver Brett Lunger.
Most recently the Regal announced it would host one of the world’s best-selling classical violinists, Nigel Kennedy, and his performances in November sold out in record time.
This demand to visit the cinema has led to more people coming to the area and using other Evesham businesses.
John Jenkinson, of the Evesham Hotel, said: “We’ve certainly noticed an increase in bookings that we can directly attribute to the opening of the Regal.
“They provide a real cultural attraction which has a positive knock on affect for other businesses. We’re extremely pleased with what they’re doing and welcome them as an addition to the attractions used by our regular guests.”
Worcestershire Viewpoint, an opinion panel run by the county council, also highlighted support for the Regal with satisfaction for theatres and entertainment venues increasing from 31 per cent in 2010 to the most recent figure of 70 per cent for Evesham residents.
Laurence Wiper, of the Regal, said: “We’re so pleased that our programme of live events and cinematic programme, along with the Chums Club, continues to prove popular with locals.
We’re also pleased it’s bringing in trade from outside the area and that other businesses are reaping the benefits of this regeneration project.”
The Regal will also feature in Grow in Wychavon, a book featuring the stories of 50 successful local businesses in the area.
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