CHRISTMAS revellers are being reminded of the dangers of drinking before a festive night out.

Officers from West Mercia Police will issue alcohol abuse advice at every opportunity in the run-up to Christmas as part of their Operation Christmas Presence which aims to prevent alcohol-influenced disorder, violent crime and anti-social behaviour.

Chief Inspector Helena Bennett said: “We want to reduce alcohol-related harm over the festive period.

“‘Pre-loading’, when people consume significant amounts of alcohol before going out, may well quickly push people beyond safe limits once they are out.

“Our concern is pre-loading can make people particularly vulnerable and we would strongly advise against the practice. You increase the chances of becoming, at best very sick, and at worse, involved in some type of crime or accident.”

Chief Insp Bennett added: “Drinking large quantities before going out to pubs and clubs is dangerous.

“You could end up in a police cell, in the emergency and accident unit at hospital, or you could get left at home through being too drunk to go out at all.

“The festive period is a time for people to socialise and enjoy themselves. I urge people to be responsible and consider the consequences of drinking excessive amounts of alcohol.”