KIND-hearted shoppers visiting Evesham's Poundstretcher have helped to raise £1,052.
Everyone who has bought an iconic Help for Heroes Union Jack lapel badge and wristband has been helping to raise the money for the armed forces charity.
Ian Baldry, Worcestershire county coordinator, said the money was donated within a relatively short period of time.
He added: "Help for Heroes are most grateful for the ongoing generosity shown by the shoppers, along with the enthusiasm of the staff."
To make a donation yourself visit helpforheroes.org.uk or visit facebook.com/h4hworcestershire or twitter.com/h4hworcs for more information on the work of the charity.