AN Evesham dog grooming firm has become the first of its type in the county to achieve a new standard for groomers.

The business, the Evesham Dog Grooming Academy Ltd achieved the Quality Assurance Standard for Groomers, following a rigorous inspection and testing process.

The standard is designed to help cat and dog owners find a reputable groomer and was launched by the Pet Industry Federation in 2013, in association with Dogs Trust and PDSA.