MORE details can today be revealed about Worcestershire's major role in the Tour of Britain - with the full county route announced.
After starting in Worcester, which is hosting a stage start, contestants in the world-renowned cycle race will travel through Great Malvern, Upton, Pershore, Evesham and then Broadway.
Organisers from the Tour of Britain came to Worcestershire last week to spend hours looking at the county's landscape to put together the plan.
They say the towns and villages were selected because of how "picturesque" they are.
It means all six areas can expect a significant economic boost this September, as well as a jump in profile by being key parts of the famed contest.
Worcestershire's part of the event, known as stage four on Wednesday, September 10, has been welcomed across the county.
The Mayor of Malvern Councillor Julian Roskams said: "I do a lot of cycling myself, this is absolutely brilliant news.
"Malvern is already known for its cycling, we get people come here from all over, even Holland because they want a challenge with the hills.
"It's great we are being recognised."
Peter Pawsey, executive chairman at Worcestershire's Local Enterprise Partnership (LEP) said he was "thrilled".
The LEP has agreed to underwrite the costs and helped negotiate the deal with organisers.
Mr Pawsey said: "The route through the county will take in some of the most picturesque, undulating and historic parts of south Worcestershire, giving those who aren't familiar with the county an opportunity to glimpse what we have to offer.
"It'll offer a challenging but ultimately enjoyable ride for all the tour participants."
Councillor Bob Banks, who represents Evesham at the county council, said: "From an economic point of view, we see tourism as a very important part of the make-up for Evesham."
It can also be revealed today that the Worcester stage start will carry on to Gloucestershire before finishing in Bristol after 182 kilometres of racing.
Exact details of the routes are still being finalised and will be announced around June time.
Mick Bennett, race director, said: "We look forward to returning to Worcester and bringing the tour back to the county of Worcestershire.
"Stage four is sure to be one of the most popular of the 2014 race."
The whole event will start in Liverpool on Sunday, September 7 and finish eight days later in central London.
It is the first time since 2008 that Worcestershire has been selected to feature.