Joy as full cycle race route is revealed in Worcestershire

Evesham Journal: The Tour of Britain: coming to Worcestershire The Tour of Britain: coming to Worcestershire

MORE details can today be revealed about Worcestershire's major role in the Tour of Britain - with the full county route announced.

After starting in Worcester, which is hosting a stage start, contestants in the world-renowned cycle race will travel through Great Malvern, Upton, Pershore, Evesham and then Broadway.

Organisers from the Tour of Britain came to Worcestershire last week to spend hours looking at the county's landscape to put together the plan.

They say the towns and villages were selected because of how "picturesque" they are.

It means all six areas can expect a significant economic boost this September, as well as a jump in profile by being key parts of the famed contest.

Worcestershire's part of the event, known as stage four on Wednesday, September 10, has been welcomed across the county.

The Mayor of Malvern Councillor Julian Roskams said: "I do a lot of cycling myself, this is absolutely brilliant news.

"Malvern is already known for its cycling, we get people come here from all over, even Holland because they want a challenge with the hills.

"It's great we are being recognised."

Peter Pawsey, executive chairman at Worcestershire's Local Enterprise Partnership (LEP) said he was "thrilled".

The LEP has agreed to underwrite the costs and helped negotiate the deal with organisers.

Mr Pawsey said: "The route through the county will take in some of the most picturesque, undulating and historic parts of south Worcestershire, giving those who aren't familiar with the county an opportunity to glimpse what we have to offer.

"It'll offer a challenging but ultimately enjoyable ride for all the tour participants."

Councillor Bob Banks, who represents Evesham at the county council, said: "From an economic point of view, we see tourism as a very important part of the make-up for Evesham."

It can also be revealed today that the Worcester stage start will carry on to Gloucestershire before finishing in Bristol after 182 kilometres of racing.

Exact details of the routes are still being finalised and will be announced around June time.

Mick Bennett, race director, said: "We look forward to returning to Worcester and bringing the tour back to the county of Worcestershire.

"Stage four is sure to be one of the most popular of the 2014 race."

The whole event will start in Liverpool on Sunday, September 7 and finish eight days later in central London.

It is the first time since 2008 that Worcestershire has been selected to feature.

Comments (3)

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11:00pm Thu 3 Apr 14

marcus.browning says...

Great news for Worcester and the surrounding area.
This news was released on Monday 31st not today as it says in this article.
Great news for Worcester and the surrounding area. This news was released on Monday 31st not today as it says in this article. marcus.browning
  • Score: 2

11:20pm Thu 3 Apr 14

3thinker says...

The LEP, Chamber and Councils are to be congratulated for bringing the Tour of Britain back to Worcester and Worcestershire again this year. With recent Tour De France success and both the Tour De France and Giro D'Italia starting in the UK this year and the Tour Series returning to Redditch on 3 June its great that Worcestershire is being highlighted in what Visit Britain has branded as Year of the Bike.

We have some excellent, quiet and scenic lanes in most parts of the County that are an untapped resource in terms of tourist potential in attracting cyclists to the area, but also in providing opportunities for local residents to experience the many benefits of exploring their local countryside on a bike.

Hopefully attracting the Tour of Britain will help to raise councillor awareness of the real potential there is for generating a local economic impact at minimal cost that will also leave a health legacy for their local constituents.
The LEP, Chamber and Councils are to be congratulated for bringing the Tour of Britain back to Worcester and Worcestershire again this year. With recent Tour De France success and both the Tour De France and Giro D'Italia starting in the UK this year and the Tour Series returning to Redditch on 3 June its great that Worcestershire is being highlighted in what Visit Britain has branded as Year of the Bike. We have some excellent, quiet and scenic lanes in most parts of the County that are an untapped resource in terms of tourist potential in attracting cyclists to the area, but also in providing opportunities for local residents to experience the many benefits of exploring their local countryside on a bike. Hopefully attracting the Tour of Britain will help to raise councillor awareness of the real potential there is for generating a local economic impact at minimal cost that will also leave a health legacy for their local constituents. 3thinker
  • Score: 3

11:06am Fri 4 Apr 14

GeeRDee says...

Great news, can't wait.

Let's hope the highways agency get out and repair a few more of those ever-bigger potholes around the county beforehand...
Great news, can't wait. Let's hope the highways agency get out and repair a few more of those ever-bigger potholes around the county beforehand... GeeRDee
  • Score: 2

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