A LUXURY vinyl flooring company based in Evesham has been announced as a finalist in this year's Marketing on Mobile Awards for its innovative Augmented Reality App.

Karndean Designflooring offer the free app for iPhone and iPad, which is in the running for the highly competitive Best Use of 3D/Augmented Reality, to people planning on purchasing its flooring.

Since its launch in October last year, the app has been praised by everyone from homeowners to interior designers for its innovative technology, allowing users to view any floor in their home or commercial space.

Heather Horton, head of digital at Karndean Designflooring, said: "We're thrilled to be a contender in such a prestigious awards programme and have our AR app recognised in such a highly sought after category.

"It has successfully changed the way our customer base select and specify our floors. By giving users the freedom to explore our product portfolio in their space in real time, we have been able to engage our customers in the comfort of their own surroundings and ultimately, make the buying process much more interactive."

The winners will be announced at the awards being held on Wednesday, May 21, at the Emirates Stadium in London.