A COTSWOLD soap maker is celebrating after a new organic product was unveiled in all main UK and Channel Island Waitrose stores.
Emma Heathcote-James has announced the release of the organic unperfumed English oatmeal bar, part of the Little Soap Company in Ebrington, near Chipping Campden.
The owner of the company was delighted to see the soaps in Waitrose, which were the first supermarket to take her on as a local hero about six years ago.
She said: "This is super exciting as it's the first unperfumed, pure, totally free-from bar on the market in any supermarket aisle nationally up and down the country.
"I am so thrilled we can offer a choice of an English made, organic proper soap alongside the usual suspects. Another really exciting new chapter."
Look out for the soap on the shelves priced at £3.95.