AN Evesham PR company has celebrated a new client.

Quicksilver PR has recently been appointed by Miss Galaxy Universe to manage its public relations and marketing communications activity.

The all-female show, founded by Sarah Donohue in 2011, combines fitness, strength and beauty and is open to women of all ages, shapes and sizes.

Miss Galaxy Universe showcases more than 200 women each year, making it one of the largest fitness and beauty pageants of its kind in Europe.

Communications director, Mark Symington said: “This latest win adds further diversity to our current list of clients, allowing us to branch out into the world of fitness and beauty.”

Miss Galaxy Universe founder, Sarah Donohue added: “We recognise how PR can be a powerful tool in raising the profile of Miss Galaxy Universe.

"It’s vital that we secure press coverage to show people what Miss Galaxy Universe is all about and that it is not just your bulk standard beauty pageant. That it certainly is not.”