TRADERS in Pershore celebrated three years of the town’s loyalty scheme Pride in a generous fashion – by distributing three prizes to lucky members of the public.

The winners were Vicky Young, Sue Clasen and Joan Lloyd, all from Pershore – the latter being especially surprised having won last year also.

A draw took place on Friday, April 24, to select the winners, who each received a prize worth £25.

Fiona Abbott, one of the organisers, said: "A huge well done to everyone who helped give Pride that well deserved boost during its third birthday celebrations.

“We look forward to a busy few months over the summer with lots of extra Pride promotions."

Pershore Chamber of Trade launched the town-wide loyalty card in April 2012, after business owners in the town decided there was a need to promote the shop local campaign.

Pride was designed to encourage residents and visitors to explore the town, collecting reward stickers as they shop, eat and drink and because the scheme is lead by the traders for their customers, it plays a huge role in highlighting Pershore’s renowned sense of community.