EVESHAM youngsters can enjoy a magical start to the festive season by posting their letters to Santa at a town shop.

Mr Chill’s Traditional Sweet Emporium, in Bridge Street, has purchased a vintage Victorian pillar box where children can post a special letter to Father Christmas.

The shop has produced its own exclusive design for the pre-printed letter, with space for good boys and girls to list a few of the items from their festive wish list.

The letter is then popped into an envelope addressed to The Toy Workshop, Reindeer Avenue, The North Pole. Children posting their letter in the special postbox can also take part in a free lucky dip with a guaranteed sweet treat.

There is no cost involved in taking part, and parents can later revisit the shop to retrieve the letter.

Shop owner David Chill said: “I spotted the Victorian pillar box in a warehouse in Leicestershire a few months ago and had to buy it.

"It perfectly complements the old-fashioned feel of our shop’s interior, bearing the initials of Queen Victoria. "However, once we had got it we didn’t really know what to do with it until we realised it was a perfect reminder of Christmas in a bygone age and would therefore be extra special for children because it doesn’t look like the modern post boxes they are familiar with.”