RESIDENTS and visitors to Wychavon can benefit from free parking in various car parks, bringing some Christmas cheer to shops and shoppers alike as the district welcomes the start of the festive period.

The three big Christmas lights switch-on events in Droitwich Spa, Evesham and Pershore are taking place on Saturday November 25 with all of the towns benefitting from free parking from 2pm, providing an early gift whilst enjoying the sounds and sights.

Stalls, entertainment, food, drink and special Christmas guests will be present at each event as the towns streets light up at these annual proceedings.

Broadway will also benefit from free parking on Saturday December 9 from 2pm, providing the perfect occasion for Christmas shopping in the village.

Cllr. Richard Morris, board member for economy and housing at Wychavon: “Christmas time is always a really important occasion for supporting our towns.

"With a wonderful array of independent shops on our High Streets, there are plenty of unique gifts which would make fantastic presents.

"The various Christmas events that take place throughout the district provide many reasons to come and shop locally. The free parking provided is the perfect opportunity to start this year’s Christmas shopping.”