SHE'S the voter credited with catapulting Tony Blair to victory - the famous 'Worcester woman' every political party wants to woo.

And nearly 20 years after that triumph, women in the city are being asked once again what they want from their political leaders as part of a big campaign.

The Women's Equality Party says it wants to launch a 'big conversation' with the fairer sex.

The party, which was founded last year, wants to mark the 20th anniversary of a major social survey when postcards were sent to women across Britain asking them what they want.

Some 10,000 women responded to the 1996 project, creating a groundbreaking study that changed the course of British politics.

The Women's Equality Party is now aiming to revisit that campaign by asking females what they want from the Government today - with the online survey called 'What Women Want 2.0'.

Leisa Taylor, who leads the Worcester branch of the party, said: "We are renewing and expanding this historic campaign for the 21st century, not only asking what women want but also making plans to provide that.

"We want the women of Worcester to be part of this campaign by responding to the 'What Women Want 2.0' survey, and we're also calling for volunteers to help amplify the reach of the campaign.

"We are at a pivotal moment in British politics, we want to show people that we are the only party really listening to people and forging concrete plans for a better, more equal future."

To get involved in the Women's Equality Party survey go HERE.

The organisation can also be found on Facebook or on Twitter under the address @WEPWorcester.

The Women's Equality Party was founded in March last year and has 65,000 members and registered supporters, saying it wants to "put equality for women at the top of the national political agenda".

It will hold its first party conference this November in Manchester.

The notion of 'Worcester woman' came to national fame in the late 1990s - the voter credited with bringing New Labour to an emphatic victory, depicted as a hard-working, modestly paid employed mother with two children and little interest in politics.

She was supplanted by other voting stereotypes like Mondeo Man and Pebbledash People, but politicians continued to vie most keenly for the backing of women.

Not since 1979 has any party lost Worcester and won the general election.