A SERIOUS crash between a car and a lorry is causing heavy traffic near Malvern.

Emergency crews are at the scene in Storridge near Stifford’s Bridge, with severe delays on the A4103 Hereford to Worcester Road.

A motorist caught up in the traffic, said: "There are huge tailbacks, which are causing chaos on the A4103."

He said he could not see the crash scene, but there was a mass of emergency vehicles which passed him, in what he described as a "blue light fest".

A spokesman for Hereford & Worcester Fire Service said emergency crews were called to the scene at 7.57am (March 5).

There remains heavy traffic on Birchwood Road junction and a diversion is in place from Cradley to Bromyard.

Police are advising motorists to avoid the area.