Evesham's small businesses are tops (From Evesham Journal)

Evesham's small businesses are tops

9:10am Sunday 7th February 2010

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EVESHAM’S independent and family-run businesses are more popular than its larger chains according to a survey conducted in the town.

Vale residents prefer smaller shops for the ‘superior customer service’ and approachable staff, says the survey carried out by UK local business directory TheBestOf. In fact 72 per cent of those quizzed in the survey held this opinion.

Consumers branded many workers in bigger companies 'not fully equipped' to deal with queries and said most lacked training. Larger businesses also came under fire for being too pre-occupied with making money and having no time for their customers.

The poll was commissioned by 'TheBestOf' to launch its '14 Days of Love' campaign in the run up to Valentines Day.

A ‘Love-O-Meter’ has been set up on its website at thebestof.co.uk/loveometer allowing visitors to put forward their favourite local businesses for commendation. At the end of the 14 Days of Love the top 20 Evesham businesseswill be unveiled.

Alan Jones from TheBestOf Evesham, said: "This survey shows that big companies just don’t cut it when it comes to customer service, product knowledge or experience. They are routinely outclassed by small local firms who are much better at providing the personal touch that Brits value.

“14 Days of Love is all about showing some love and appreciation to the great small business owners in Evesham, that have kept our economy going over the last 18 months and who look after their customers brilliantly.”

In the survey, the most valued local business was the butchers followed by hairdressers and grocers. The most frequently named big businesses which people were unhappy with included BT, Tesco and British Gas.

To put forward your favourite Evesham business go to thebestof.co.uk/sharethelove

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