Black and white (From Evesham Journal)
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Black and white
12:30pm Wednesday 13th June 2012 in Pershore
A PERSHORE haulage firm has won a second design award after transforming its branding. Family-run White Logistics received the gold award in the best corporate rebrand category at the Transform Awards.
Managing director Judith Stracey said: “We launched the new brand in March 2011 and have had nothing but positive comments – and we have seen an impact on sales.”
Since the rebranding, the company’s trucks feature an eye-catching monochrome design with brain teaser puzzles that build on the firm’s new tagline ‘problem solved’.
