A QUINTON man was swept into the sea earlier this month off the coast of Wales.

Luke Morton, aged 23, is believed to have been cut off by the tide before being swept off rocks near Mwnt on Sunday, August 7.

Milford Haven Coastguard and the RNLI mounted a three day search to find Mr Morton but despite the sterling efforts of the crews, the search was unsuccessful.

Mr Morton and another man had been walking along the coast on a Sunday afternoon when they got into trouble and Mr Morton was swept into the sea.

Dyfed-Powys Police confirmed checks of the coastal area continue around where Mr Morton went missing.

Mwnt is near Cardigan, South Wales.

This summer has seen an unusually high number of deaths, at least 13 in the last month with five men dying at Camber Sands yesterday (Wednesday).

The RNLI issued a warning to those visiting the coast in the aftermath "The sea may look appealing and the RNLI would encourage people to use it, but do so safely - it can be dangerously unpredictable."

The charity urged people to use beaches with lifeguards and to swim between red and yellow flags.

The Royal Society for the Prevention of Accidents has also released advice after the recent spate of deaths.

David Walker, RoSPA’s leisure safety manager, said: “The most positive choice you can take is to go to a lifeguarded beach – check out the Marine Conservation Society’s www.goodbeachguide.co.uk for where these are.

“Be aware of tides, even if you are not intending to be in the water, as a quick-turning tide can catch out walkers, climbers, and others enjoying the shore." He added: "Strong currents are a danger, so make sure you know how to spot rip currents and know how to escape them.

“Bear in mind that the water can be colder than you expect, even in the summer months, and can lead even the strongest swimmers into trouble at any location.”