WINNING trophies becomes addictive, admits Worcester Warriors head coach Carl Hogg.

Worcester sealed their first trophy under the regime of director of rugby Dean Ryan in Friday’s 35-5 British and Irish Cup triumph at Doncaster Knights.

Warriors lost in the final of the Aviva A-League in January, while their main aim this term is to clinch promotion from the Greene King IPA Championship.

Hogg said: “It’s the start of something and we’ve always said it’s the start of a journey.

“Winning is a habit. Winning each week is a habit and winning trophies becomes a habit.

“It becomes addictive. You want it more and more as a player and you want it more and more as a coach. It is great to start the ball rolling.”

Warriors won all nine matches in their British and Irish Cup campaign and were deserved victors in the rain-swept final at Castle Park after opening up a 29-0 lead at the break.

Players from Worcester’s Championship side watched the showpiece from the stands and they return to action against Yorkshire Carnegie at Sixways on Saturday (3pm).

Hogg said: “Speaking to some of the group who have been playing in the Championship, they understand their responsibility and they have now got to raise the bar because this group were fantastic and you have to give them all the credit under the sun.

“It was nice to see a young group be as accurate and clinical as they were in the first-half of the final.

“You can sit behind growth and development but we put some pressure on the group to perform and that first-half was fantastic.

“I thought that first 40 minutes was as accurate and clinical as we had been all season.

“Against Saracens in the A-League final I thought the conditions were far worse, but at Doncaster we had the right game-plan and, importantly, the right mindset to go into the game and go physical and direct.”

Jean-Baptiste Bruzulier lifted the trophy for Warriors and gained praise for his leadership, while 20-year-old fly-half Tiff Eden impressed and kicked 15 points.