OLYMPIC silver medallist Frances Houghton cut the all-important, red ribbon to officially open the new Aldi store in Evesham.

The Sinclair Retail Park store is the second Aldi to open in Evesham and will be run by store manager, Alan Ridley, along with a team of 30 colleagues.

As part of Aldi’s Get Set to Eat Fresh campaign, which hopes to inspire 1.2 million school children aged 5-14 to learn more about the benefits of cooking fresh, healthy food with their families, Frances gave away complimentary bags of fresh fruit and vegetables from Aldi’s famous Super 6 range to the first 30 customers in the queue.

The new store will offer large chillers and freezers dedicated to fresh, British meat products, a ‘Food to Go’ section at the front of the store, a fixture along the back wall showcasing beers, wines and spirits, and an exclusive section full of health and beauty products.

Store manager Alan Ridley said: “It’s been a fantastic morning here at our grand opening. It was lovely to meet our new customers and I look forward to meeting more of the community in the coming weeks. I’d also like to say a big thank you to the wonderful, Frances Houghton, for being a part of our celebrations.”

Team GB star, Frances Houghton, added: “It’s been an honour to be a part of Aldi’s store opening. I’ve had a great time talking to both the adults and children of Evesham about healthy eating and my experience of the Olympics.”