A Pershore charity shop has been left struggling to fill its shelves due to a lack of donations.
The Headway UK shop on the town’s High Street said it is in desperate need of winter clothes and bric-a-brac.
Money raised by the shop will help the charity continue its work providing support to brain injury survivors and their loved ones.
Carol Tennet, Headway's head of retail, said: "In the last six months, we have seen a 10 per cent decline in donations across Headway's charity shops.
“Whilst we don’t know the exact cause of the decline, we do believe this is one of the many results of the cost-of-living crisis.
"Ten per cent is a huge drop in donations and the impact on our shops is vast. We are also seeing a six per cent increase in the number of customers coming through our doors, so we are really facing challenging times at the moment.
“We urgently need more donations so that our charity shops can keep up with demand as well as continuing to support those affected by life-changing brain injuries.”
Headway is a UK-wide charity, with a centre in Worcester, that aims to improve life after brain injury by providing support, advocacy and information services.
Its network of groups and branches offer a range of service including carer support, social re-integration, community outreach, fundraising, and respite care.
Karen Archer, manager at the Pershore Headway shop, has asked people to donate clothing to help people keep warm this winter.
She said: "As the days get colder, the nights get longer, and the heating bills get bigger, everyone is desperately searching for warm winter clothing to keep the chills at bay.
“We would particularly welcome donations of good quality jumpers, coats, tops, trousers, and bric-a-brac.”
She continued: "Every year, around 350,000 people are admitted to hospital with a brain injury. That's one every 90 seconds.
“The money raised from sales in our charity shops goes a long way towards ensuring vital care remains in place for those affected by brain injury.
“So please think of Headway if you are making way for Santa or clearing space for relatives to visit this Christmas."
Any donations should be delivered to the shop at 54 High Street, WR10 1DP.
For more information, call the shop manager on 01386 552 301.
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