A campaigner is rejoicing after seeing a lower speed limit announced for an accident hotspot.

A 1.5km stretch of the A46 near Hinton Cross will soon be hit with a new 40mph speed limit, down from 60mph.

The news has been welcomed by many residents, including Lucy Fletcher.

Ms Fletcher was involved in a crash on the A46 herself several years ago and decided to launch a petition after a friend of hers died in a fatal crash on the road in 2021.

“It is definitely an improvement and a significant change to go from 60 to 40mph,” she said.

“It is quite a good result really and fingers crossed it will improve the situation.

“This could save lives.”

READ MORE: New speed limit for 'dangerous' road and accident blackspot near Evesham

Evesham Journal: The speed limit on the A46 will be dropped to 40mphThe speed limit on the A46 will be dropped to 40mph (Image: Google Maps)

The new speed limit is at first being introduced temporarily but Ms Fletcher is hoping to see it made permanent.

“I am now looking to keep pushing to ensure this speed limit is put in place permanently,” she added.

The new speed limit will cover a 1.5km stretch of road from just north of Hinton Cross to just south of the B4078 at Sedgeberrow.

National Highways confirmed that in a five-year period from January 1 2017 to December 31 2021 there were 14 “personal injury collisions” in this area.

These crashes resulted in 22 casualties, with a number being fatal.

There has also been a number of “damage only” crashes in the area reported by residents and parish councillors that are not recorded by National Highways.

Ms Fletcher was involved in a crash on the A46 herself eight years ago, with her then six-month-old daughter also in the car.

When turning right into the Truckstop near Evesham a skip lorry careered into the back of her car.

Then in August 2021, a friend of Ms Fletcher’s died after a crash involving a road sweeper.

This prompted her to launch a petition, which at the time of writing has been signed by 6,193 people.

Signs and road markings for the new speed limit will be installed in the coming weeks.

Dates and traffic management for the work, together with the date the new limit comes into force, will be confirmed in due course.