Mid Worcestershire MP Nigel Huddleston has endorsed the government's relaunch of its adult social care recruitment campaign.

Looking to encourage those keen on making a real difference, the government's ‘Made with Care’ campaign has been revamped and is currently in its third year, promoting an abundance of career prospects for residents around England in adult social care.

Mr Huddleston said: "The ‘Made with Care’ campaign is not only about inspiring the right personnel but also about making the recruitment process easier, offering free resources to help providers fill their vacancies.

"I encourage people looking to make a genuine difference to people’s lives to consider joining the adult social care workforce."

The campaign is expected to run until March 2024, with its advertising featuring on a range of demand, audio and social media platforms with the aim of directing job seekers to www.adultsocialcare.co.uk.

Last year's campaign saw over 244,000 candidates search for a social care position on the website after seeing the campaign.

The campaign has been set up with the goal of shining a light on the work of care workers, how they help those they care for and showcase the rewards of the job to inspire people to consider starting a career in adult social care.

Helen Whately MP, Minister for Care, said: “Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce.

“I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector.”

In addition to campaign publicity, care providers are encouraged to list job openings on the Department of Work and Pension’s ‘Find a Job’ portal to ensure that potential candidates can find roles in their local area on the campaign website (www.adultsocialcare.co.uk).

The website will allow people to find all they could need about a career in adult social care, be able to apply and receive advice on perfecting their CV and interviewing skills.