THE Vale of Evesham's asparagus has received protected geographical indication status in Japan.
This was celebrated by Droitwich and Evesham MP Nigel Huddleston with a visit to the Japanese Embassy on St George's Day to mark the start of the British Asparagus Festival.
He was accompanied by Gus the Asparagus Man, St George, and Nigel Smith, the chairman of the festival.
The new status means that the Vale's asparagus is now protected in Japan, ensuring its authenticity and preventing imitation.
This recognition opens up opportunities for British farmers and producers in Japan, which is the fourth-largest economy in the world with a population of 124 million.
Mr Huddleston said: "It’s wonderful to see our local produce being recognised on the world stage.
"Vale of Evesham Asparagus is not just delicious, it’s a symbol of community pride, rural tradition, and agricultural excellence.
"I’m delighted to see it joining the ranks of other iconic British foods now protected in Japan."
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