A CAMPAIGN has been launched to celebrate and promote the best of worcestershire’s food and drink.

Make It Worcestershire, launched by Worcestershire County Council along with One Worcestershire and the Worcestershire LEP, is a joint campaign to provide targeted support to the county’s food and drink industry, which has been hit hard by the coronavirus crisis.

The campaign was officially launched on Friday, August 14 with guests including Cllr Bob Brookes, chairman of Worcestershire County Council, and representatives from Worcestershire LEP and other groups.

A spokesman said: “Working together with Worcestershire Food & Drink, we are celebrating what is best about Worcestershire from A class asparagus to perfect plums, from champion cheeses to joyous jucies, Worcestershire has much to celebrate when it comes to food and drink.

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“Like many others the Worcestershire Food and Drink industry has been hit hard by the COVID-19 pandemic. Make It Worcestershire is providing some much-needed support to the sector."

Food producers, growers and retailers are invited to join the campaign and to show their stamp of approval for Worcestershire’s foodstuffs by displaying the Make It Worcestershire branding on their products.

A number of county food producers have already joined the campaign. They are:

Kit's Kitchen - A family owned business based in the Worcestershire Countryside. They produce an award winning range of handmade chutneys, pickles and dressings.

Wychbold Fudge - A small family business based in Wychbold making fudge for small local businesses and farm shops.

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The Cosy Chocolate Company - makers of ‘make at home’ flaked drinking chocolate.

Croome Cuisine - A family run business based in Whittington, founded by Nick Hodgetts who has 30 years of cheese making experience under his belt.

Pershore College - Where they been growing fruit since 1954. They began making apple juice in 1992 as part of a student-led project, shortly after a range of ciders.

To get involved, head to www.oneworcestershire.com/makeitworcs