GRASS ROOTS football is off to a flying start in Ledbury, as local businesses dig deep to provide kits for the Ledbury Swifts.

A Swifts spokesman said: "The boys U12's Team are delighted with the new kit for this season which has been kindly sponsored by Colin and Jenny Selwyn of Intime Engineering (Ledbury) Ltd.

"The U14's Boy's have started the season in new kit sponsored by Alfa-Tech. They are hoping to continue their success from last year where they ended the season as the HJFL U13 League Winners."

The spokesman added: "The U10's Girl's team have played their first match of the season in their kit sponsored by Chestnut Accountancy Ltd."