DAIRY farmers who resurrected an iconic local brand are celebrating after their product hit the shelves of a nationwide retailer.

Droitwich salt, which was brought back in 2017 by Will and Gillian Kerton of Churchfields Farm, is now on sale at Harvey Nichols stores across the country.

Will Kerton, from Churchfields, said: “We got involved nearly two years ago and, as a group, decided to see about ways of improving the profile of Droitwich across the country.

“We decided to get involved in the production of Droitwich salt again after 100 years.

“Even though it was a bit of a gamble, we have got a great team of people who have made it possible and to get a big national retailer like Harvey Nicholls carrying our product is great for a little dairy farm in Droitwich.

“It is great for the area and, as my wife and I are both Droitwich through and through, we couldn’t be happier.”

Rob Graves, head of food and beverage buying at Harvey Nichols, said: “We are very excited to be offering a range of Droitwich Salt to our customers.

“These salts are transformative, with each flavour adding incredible depth to your favourite dishes.

“We pride ourselves in offering our customers quality products and we believe these multi-award-winning salts are just that.”

Alongside Pure Droitwich Salt, Harvey Nichols will be selling the full range of flavoured salts from Churchfields Saltworks.

These include charcoal, sea truffle and coastline Droitwich salt, which have been created in partnership with TV Michelin-Starred chef, Brad Carter.