COUNTY cricket star Ben Cox is planning for life after cricket with a new sock company.

The 26 year-old, who is celebrating a decade of playing for Worcestershire this year has launched a new 'funky sports socks' company with his school friend Jon Holloway.

The company, known as HEXXEE Socks are designed to be suitable for use by athletes but with funky designs to catch the eye.

He said: “We’ve been live about a month. The initial order of 500 socks is close to selling out and now we’ve made an order for another 4,000!

“It’s in conjunction with Jon’s business already so we are just dove-tailing a separate branch of it.

“They are funky socks crossed with a functional sports sock. I’ve tried to create a sports sock that’s suitable for professional athletes but with the designs that people want.

“That’s the business model. Functional sports socks crosses with the funky designs.”

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Cox, Worcestershire’s Professional Cricketers’ Association representative, added: "How did I get into this? I’m 100 per cent looking towards the future.

"My dad Tim was a successful businessman. He is my role model and I want to be successful in everything I do because he has given me that drive.

“I’m fortunate enough to play professional cricket which gives me the chance to do this kind of stuff. In 20 to 30 years time, I want to be in the position that Dad was in, that’s the goal.

“Whenever I finish cricket, my goal is to have multiple streams of income already by the time I leave. Property is the next one and I’m involved as an investor in a gym business as well.

“It is important for any player to have an eye on the day, sooner or later, when they have to finish playing for whatever reason – injury, being released, choosing to leave the game etc.”

For more information, visit website or visit hexxeeofficial on instagram to find out more.