THIEVES ran out of a Hereford store without paying for perfume, and police are appealing for anyone with information to come forward.

West Mercia Police said the suspects entered B&M store, off Holmer Road on Friday (November 22) and ran out of the store with the perfume.

Police continue to investigate the theft, which happened while the store was open.

Anyone with information is asked to contact police on 101, quoting incident number 640s 221119.