A MAN has died after collapsing in the street in a Herefordshire market town.

An ambulance service spokesperson said paramedics were called to reports of an elderly man in cardiac arrest near HSBC on Gloucester Road, Ross-on-Wye just before 6pm last night (Sunday).

An off-duty paramedic, a community first responder, two ambulances, a paramedic officer, and the Midlands Air Ambulance critical care car from Strensham attended the scene.

Medics administered advanced life support but the man was later confirmed dead at the scene.