Name of Business - Laura Elizibeth Fashion

Website - www.lauraelizibethfashion.com

Social Media- Instagram- @lauraelizibeth_   facebook- lauraelizibeth

Opening Hours- The website is available to shop 24/7

Who are you? I am a mumprenuer with a love for fashion, the latest trends, a passion for holidays and travelling. I have previously worked in buying and felt I have the knowledge and experience to design and source beach bags, kaftans and accessories that would enable ladies everywhere to feel good about themselves. 

When did you open a​nd why? April 2019 

Laura Elizibeth was founded following my unsuccessful attempts to buy beachwear for my holiday. I then identified that there is a growing trend for taking trips, booking one way tickets, travelling with family and friends - 365 days a year.  With the above in mind I found that there was a gap in the market for a UK based affordable kaftan, accessories and bags brand that offers new products all year round for customers of all ages.

Tell us about your business The brands core aim is to provide a individual range of fashionable bags, kaftans and accessories suitable for women everywhere. I design and source all products myself, so they are individual pieces. Individuality is USP for the brand. I want my customers to feel special in the products they purchase.

Laura Elizibeth has a website but I also sell at local pop up shops and fairs. This allows people to put a face to the brand, and I love meeting and talking to customers.

I have recently started to wholesale our products too stores across the country, and this is something we are looking to grow. We will be stocked in Lily Blue in Hagley  this summer, so take a trip to the village to see our products!

How did you decide on the name? This is my name so I wanted to keep it simple and relatable to me.

Who works there? At the moment I run Laura Elizibeth with the help of my parents, as I have just had a wonderful baby boy!

Who are your customers? Ladies of all ages, shapes and sizes who are looking for new individual bags, kaftans and accessories

What’s your most memorable / proudest moment in business? It has to be when I finally launched the brand in April 2019, after many months of preparation, buying a house and a baby later. I didn’t think I could do it all, but I proved to myself that I could and felt that it was a really proud moment.

What are your ambitions for the future? My aim is to keep growing Laura Elizibeth by expanding my product range, bringing new and exciting products to the market. I have also just started to supply into independent stores and this is something I want to keep exploring.

Locally I intend to do more pop up shops and fairs so my customers can put  face to the brand.

Lastly the main ambition of mine is to keep loving what I do, having fun with it and hopefully inspiring other people who are considering launching their own brands.

Believe in yourself and anything is possible!