A CAR manufacturer in Malvern says it is closing its factory for the first time in more than 70 years amid the coronavirus crisis.

The Morgan Motor Company announced on Twitter it will be closing its factory following the Prime Minister's instructions to the nation to stay indoors.

In a statement, the company said: "It is for one simple reason: without family, nothing else matters.

"At this time, our family and your family are all that matters.

"For the first time since World War II, following government advice, we have made the decision to close the Morgan factory for at least one month.

"During this period, we are committed to looking after each of our employees.

"We would urge you to keep your Morgan in the garage and stay at home.

"The next adventure can wait, and when all this is over, your next drive will feel like your first."