NEARLY 40,000 people logged on to see one of the county’s most popular annual events after it was forced to go digital.

The Royal Three Counties Show took place between June 12 and 14, digitally, rather than physically, with 39,000 people from as many as 86 different countries taking part.

The show was forced to move online during the coronavirus crisis, and tributes came in from show ambassador Adam Henson, Richard Hammond, Minette Batters and the show’s patron Princess Anne boosted the show, which supports and celebrates the best of rural industry.

Particularly popular were the live “Ask The Farmer” sessions and the main arena displays including the Dog and Duck show and the JCB World’s Fastest Tractor while loyal regular show goers loved learning what it takes to prepare a show animal for the ring or indeed steward and judge the classes.

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Other events included virtual action from the Red Devils Parachute Display Team, a variety of livestock-related activities in the farming village, pole climbing, gardening hints and tips and family fun including performances from popular main arena acts such as the Bolddog Lings freestyle motocross team and the Galloping Acrobats.

Head of Shows Diana Walton said: “We’re just so happy that despite all that is happening in the world we have provided a hugely popular and informative show which championed everything we’re about.

“We’ve been astounded by the goodwill from our supporters who were equally determined to ensure Royal Three Counties Show weekend did not pass uncelebrated’

“We can’t wait to be back organising events in person and we are following the government’s advice in this respect but as virtual shows go, we’ve had an incredible and successful experience.”

The show's success follows the earlier Malvern Spring Show, which was also based online, attracting more than 90,000 visitors.