A busy main road has reopened after being closed for most of the day because of a fire.

Bridge Street in Pershore was closed for hours after a major fire broke out at Belle House in the early hours of the morning.

Neighbours were woken by police and firefighters as the fire ripped through the building in the night.

And residents woke to scenes of devastation this morning as emergency crews continued to dampen down the building and to start the clean-up operation.