A NEW bedroom design shop is to open this weekend at St Martin's Quarter in Worcester.

Worcester Bedroom Collection will be open for business at St Martin’s Quarter from Sunday and will feature special opening discounts of between 10 and 15 per cent.

A preview opening event also takes place this Saturday to celebrate the opening of the new showcase store.

It is the company's first dedicated store after previously running a delivery service based in Birmingham.

The company selected Worcester because of the high demand for their products among customers from the city.

Director Alan Law said: "We provider storage solutions and complete fit out services for beautiful bedrooms and were attracted by the impressive footfall at St Martin’s Quarter.

"In addition to our extensive choice of bedrooms, we also offer kitchen makeovers, full kitchens, bathroom furniture and fully fitted home offices.

“We have operated from a manufacturing facility for many years fitting quality products to many satisfied customers homes all over the Midlands.

"As we do so much business in the area already we have identified Worcester as the ideal location for our first retail store.

"We are delighted to open in Worcester and are looking forward to bringing new products to the area."

The 86 square metre store is designed to showcase solutions and fittings offered by Worcester Bedrooms Ltd.

The new store will trade alongside Avant Garde beauty salon and opposite Costa Coffee.

Selwyn Rowley, spokesman for Carillion Richardson, the owners of St Martins Quarter, said: "We are delighted to welcome the Worcester Bedroom Collection to the mix and adding a great new service for shoppers.

With Sports Direct also fitting out, the retail offer at St Martin’s Quarter is nearly complete and we expect these new additions to continue building on the strong trading we are seeing based on service and value.”