A MOTORIST has died after his car collided with a lorry during morning rush hour on the A4103 near Malvern.

Bystanders had initially attempted to give the man CPR at the scene of the crash in Storridge, near Millbank Garage, just before 7.55am today (March 5), prior to emergency crews arriving.

A West Midlands Ambulance Service spokesman said, despite the best efforts of paramedics and members of the public, “it became apparent that nothing could be done to save him”.

However, the lorry driver was uninjured in the collision.

“Crews arrived to find the car driver, a man, in cardiac arrest.

“Bystanders had already commenced CPR which ambulance staff continued as well as administering advanced life support,” said the ambulance spokesman.

“However, sadly it became apparent that nothing could be done to save him, and he was confirmed dead at the scene.

“The driver of the lorry, a man, was uninjured in the incident and was discharged at the scene following assessment from ambulance staff,” he added.

One ambulance, a paramedic officer and two MARS (Mercia Accident Rescue Service) doctors attended the scene.

Fire crews from Hereford & Worcester Fire Service and West Mercia police officers were also at the scene, with a road block still in place.

The crash and resultant blockage caused severe train delays on the A4103, the main Hereford to Worcester road.

Police had tweeted that morning, warning drivers of heavy traffic on Birchwood Road junction and that a diversion was in place from Cradley to Bromyard, due to the crash.

A tweet on the West Mercia Police account said: “Police in attendance at a serious collision A4103 in Storridge, Malvern – there’s heavy traffic on Birchwood Road junction and diversion from Cradley to Bromyard.

“We advise you to avoid the area/find alternative routes,” it added.

A motorist caught up in the traffic, told the Worcester News, this morning: “There are huge tailbacks, which are causing chaos on the A4103.”

He said he could not see the crash scene, but there was a mass of emergency vehicles which passed him, in what he described as a “blue light fest”.