AN Evesham business, which has gone from strength to strength since first opening, has been so successful it was forced to expand into new premises.

Iconic in Evesham's High Street opened four years ago as a hairdressers.

It slowly introduced beauty treatments into its offerings, which have proved so popular owner Gareth Martin decided to open an exclusive beauty salon just three doors down from the hairdressers.

"We have moved the beauty side of the business three doors down into a former salon, which we completely revamped," said Mr Martin, who is from Evesham.

"With the beauty salon we have gone for more a spa feel, we have two chill out rooms and a room where two people can have treatments at the same time. It's really unique. We went from having one therapist to having four.

"It's been open since February and it's been really busy, I can't believe how busy. I knew it would be successful when I opened the business four years ago but the speed has been surprising.

"We've had a lot of local support and people from further around as well."