An accident blackspot will be hit with extra safety measures, alongside a new speed limit.

A section of the A46 will soon have a new, lower, speed limit following years of campaigning.

Alongside this will be the installation of a speed-activated warning sign.

West Worcestershire MP Harriett Baldwin is delighted with this news.

She said: “I am pleased to hear confirmation that a speed-activated warning sign will be implemented and I have also written to the Safer Roads Partnership to ask for its plans on enforcement along the new 40 miles an hour stretch of road.

“It’s a dangerous stretch of road at all times of year and I am pleased that National Highways has listened and acted.”

READ MORE: New speed limit for 'dangerous' road and accident blackspot near Evesham

Evesham Journal: National Highways’s Heidi Skinner, Councillor Adrian Hardman, Harriett Baldwin MP and Victoria Lazenby also from National HighwaysNational Highways’s Heidi Skinner, Councillor Adrian Hardman, Harriett Baldwin MP and Victoria Lazenby also from National Highways (Image: Harriett Baldwin)

The new speed limit will cover a 1.5km stretch of road from just north of Hinton Cross to just south of the B4078 at Sedgeberrow.

Over recent years, this area has been the site of numerous serious and fatal crashes.

National Highways confirmed that in a five-year period from January 1 2017 to December 31 2021 there were 14 “personal injury collisions” in this area.

In 2021, Mrs Baldwin met with local residents to talk about the “treacherous” junction at the A46 at Hinton Cross.

She then met with National Highways to press for the speed limit and repeated requests that villagers had asked for a vehicle-activated speed sign to encourage drivers to respect the new speed limit.

ALSO READ: ‘This could save lives’ – campaigner rejoices as new A46 speed limit confirmed

National Highways has now confirmed that it is developing designs for the use of a warning sign ahead of the Broadway Road junction once the speed limit is put in place.

Mrs Baldwin added: “I have also had feedback that there have been detailed investigations into the causes of recent accidents and I hope that National Highways will work with the local parish councils to share that relevant information.

“We all want a safer road and reduced accidents and l am hopeful that these are meaningful measures to make this ambition happen.”

National Highways has been contacted for further information.